Amamba

Amamba is a fruit-based coffee and juice bar located in Mexico City. The design team developed a unique illustration and iconography system inspired by the deconstruction of fruit, structured across three graphic layers. This system is applied across various brand touchpoints, including packaging, interior design, menus, animations, and digital communication.

The objective was to create a distinct "brand language" centered around shapes and colors—an engaging storytelling approach that allows customers to easily recognize and connect with the different menu offerings.