Tomasa

Tomasa is a “concha” bakery in Mexico City, inspired by the city’s traditional bakeries, reinterpreted through a simple and contemporary lens. Hand-drawn elements, a carefully selected color palette, and Mexican Talavera patterns come together in each application of the brand.

The concept is inspired by traditional Mexican bakers who would ride their bicycles through neighborhoods, carrying baskets of freshly baked bread on their heads. This nostalgic image is reinterpreted in a modern and simple way, blending the rich history of these street vendors with a contemporary design language.