Alto
Mando

Alto Mando is an acceleration program aimed at Spanish-speaking entrepreneurs, initially from Mexico and Spain, with the goal of showcasing the potential of Latin American entrepreneurship. It rewards top projects with capital and establishes connections between them and the Silicon Valley ecosystem.

The development of the graphic identity is based on a typographic study of the history of Latin American culture, with a focus on protest posters. The aim is to revive these communication elements, characterized by strong and direct messages, using irregular typefaces and traditional, organic printing techniques.