El Barceloneta

Mexico

2025

A! Diseño Awards 2025‍ ‍
“Premio A! Diseño” - Identity

El Barceloneta brings the taste, energy, and aesthetic of Barcelona to an international stage. It inherits the irreverent and joyful spirit of neighborhood bars, while elevating it with a sophisticated, global, and emotional touch. Anchored in Mediterranean culture with a Catalan accent—the sea, rice, vermouth, long conversations—each dish becomes a sensory postcard of the Barcelona lifestyle: one that cannot be explained, only lived.

Inspired by the graphic style of Javier Mariscal—simple, expressive, organic, and fresh—this illustrated character acts as a narrative thread between cuisine, atmosphere, and emotion. 

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Blanco Pardo