El Barceloneta
Mexico
2025
El Barceloneta brings the taste, energy, and aesthetic of Barcelona to an international stage. It inherits the irreverent and joyful spirit of neighborhood bars, while elevating it with a sophisticated, global, and emotional touch. Anchored in Mediterranean culture with a Catalan accent—the sea, rice, vermouth, long conversations—each dish becomes a sensory postcard of the Barcelona lifestyle: one that cannot be explained, only lived.
Inspired by the graphic style of Javier Mariscal—simple, expressive, organic, and fresh—this illustrated character acts as a narrative thread between cuisine, atmosphere, and emotion.